'60 percent say local delivers better return;' Are you advertising online?

In a recent survey of advertisers, Topix gleaned the fact the 60% of respondents said online advertising delivered a better return on their dollars.

If you're a local advertiser what has been your experience? Have you found it's better to skip the national media outlets and skip the local ones where you have to cover the cost of ink, paper, and physical delivery?

If you'e trying to reach cities along the South Carolina coast, have you looked into our Charleston, Myrtle Beach, and Beaufort hyperlocal news sites.