Marketing companies often face a paradox in chosing traditional display advertising or social media marketing efforts.
Go with traditional ads and messages can become quickly outdated, or go with social media message and you have a hard time pushing a message beyond your followers and thos on social media services like Facebook and Twitter.
These ads are half standard display and half dynamic by pulling your latest blog posts, Twitter updates, or Facebook posts. It means your ad is always current and always relevent.
It's so compelling that it was noted by The New York Times: "Ads that are easily updated this way will have an advantage."